Sofia, Bulgaria · Software Craftsman

Svetloslav
Novoselski

BuilderAthleteExplorerMakerWriter

→Building apps for a living.

I build software products for a living, compete in running races for discipline, and write about what I learn along the way.

Who am I? Read My Thoughts

// currently

const svetli = {

role: "Senior Software Engineer",

building: ["Watermelon.bg", "AI Boardroom Lab", ],

running: "5K, 10K, competing & improving",

philosophy: "Consistency compounds.",

status: "shipping →"

}

Identity

Five things that define me.

Builder

Ship it. Then ship it again.

Shipping real SaaS products while working full-time. Watermelon.bg, AI Boardroom Lab, Wave Generator — each one a lesson in what it actually takes to go from idea to live.

Athlete

Racing. Training. Showing up.

From 5Ks to longer distances, competing and improving. Running taught me that discipline isn't a personality trait — it's a daily practice. I bring the same cadence to building software.

Explorer

Remote work from three continents.

Living and working across Europe, Asia, and beyond. Different time zones, different problems, different ways of thinking — all of it made me a better engineer and a more curious person.

Maker

Digital ideas. Physical form.

3D printing NFC accessories and workspace gear. There's something grounding about making things you can hold — it changes how you think about making things you can't.

Writer

1.8K followers. Writing every week.

Sharing thoughts and learnings on Medium — software, career, and the craft of building. Writing is how I make sense of what I know and connect with people who care about the same things.

Products