# Svetloslav Novoselski: Engineer

> Svetloslav Novoselski is a senior full-stack software engineer based in Sofia, Bulgaria, who builds and ships his own web products, and an amateur road runner who races 5K to 20K. His site, novoselski.net, has two sides: Engineer (products, bio, principles) and Runner (personal bests, race results, upcoming races, free running tools).

Source: https://novoselski.net/engineer  
Last updated: 2026-10-11

**Role:** Senior Software Engineer  
**Based in:** Sofia, Bulgaria  
**Currently building:** Watermelon.bg, AI Boardroom Lab, Wave Generator  
**Writing:** https://medium.com/@novoselski

Senior software engineer in Sofia. I build production systems by day and ship products of my own the rest of the time.

## About

I've spent my career on production software: the kind with real users, real money and real consequences when it breaks. That's the discipline I bring to everything else.

The products under my own name are where I get to own the whole thing: the data model, the API, the interface, the payments, the deploy. No handoffs, no committee, nobody to blame. Just something live that either works or doesn't.

## How I build

- **Ship before it's perfect.** A live v1 teaches you more in a week than a specification does in a month. The market answers questions the plan can't.
- **Consistency compounds.** Small commits, most days. It's the same rule as training: the streak is the strategy, not the individual session.
- **Own the whole stack.** Schema to sign-up flow. Knowing every layer is what makes the difference between fixing a bug and guessing at it.

## Projects

Built solo and live on their own domains.

### [AI Boardroom](https://aiboardroomlab.com/)

An executive team for solo founders. CEO, CTO, CFO and CMO, all on call. Stress-test a decision against four different kinds of pushback before you commit to it.

- Status: Live

- Stack: Next.js, React, LLM APIs

- Website: https://aiboardroomlab.com/

### [Wave Generator](https://wavegenerator.app/)

CSS clip-path waves, without the maths. Drag a wave into shape, copy the clip-path, paste it into your site. Free, open source, and faster than working out the coordinates yourself.

- Status: Live

- Stack: React, CSS, SVG

- Website: https://wavegenerator.app/

## Contact

Open to conversations about new products or features stuck in a backlog. Email svetli@novoselski.net or find him on GitHub (https://github.com/Svetloslav15), LinkedIn and X.